Understanding your clients’ interests, finding the best way to sell or brand their products and services and using this information to target their audience can all be captured by doing an E-Survey. DTM’s E-Survey is the most precise and affordable market research and sales tool available today. We can connect you to millions of prospects, for a fraction of the cost of a traditional market research company, while building an effective profile of how to target your client audience.
Our DTM E-Surveys will allow you to conduct market research and to identify, through the responses, the best course of action for your client when preparing to go into the market place. Best of all, every E-Survey is a DTM Survey, which get tremendous response and allow our clients to get accurate, unbiased responses without revealing the source. Our Interactive team will assist in implementing and provide input into the best strategy for your client to receive the most crucial information. At the conclusion of your E-Survey, your client will have a great understanding of what the consumers who are their target audience feel are the most important issues that would make them make a positive response to their product.
When agencies are formulating their presentation to their clients, they are using our E-Survey application to get live data, which the agency can use as ammunition or backup support data (or even help them formulate a pitch in the first place). As a recent example, an agency was pitching a car rental firm and they had us do a 22-question survey (they provided the questions and we built, broadcast and compiled the end data). Among other things, this data showed that this company had a real problem with customer loyalty and the agency actually shared this information with the client who was stunned. The client saw real value in the presentation with the backup E-Survey data and the agency was able to secure the business. In this case, the agency was also extremely pressed for time and needed a very quick turnaround on the entire E-Survey from construction to delivery. DTM was able to finish the project within 72 hours.
DTM Group will even perform an online “focus group” where we send out sample ads to get a reaction from the intended audience. Again, the agencies understand the true benefit as it is real, immediate and most importantly it shows the client the commitment of the agency to really try to understand their marketplace.
E-Surveys…Marketing for the next 100 years…
To view a few E-Survey samples please click below: